Creative technologies regional marketing in the cross-border cooperation of regions of the Russian Far East: to the problem formation

• Chernaya I.P.

  Vladivostok State University of Economics and Service
  Vladivostok. Russia

The article deals with the problems of introduction of creative technologies of regional marketing for the cross-border cooperation development of regions of the Russian Far East. While analizing characteristics of marketing innovation as the field of the creative economy, the author focus special attention on the systemic innovation in socio-economic policy actors of the regional marketing

Keywords: marketing of innovations, creative economy, creative technologies, cross-border cooperation, regional marketing systematic innovations